![]() The glass half-empty or half-full frame is a popular analogy. This eventually led me to obtain NLP and neuro-marketing certifications, both of which explain the underlying psychology of how our brains frame social interactions and provide techniques for controlling these frames in oneself and others in order to become more likable, influential, and lead a better life overall.įrame control is about establishing your own authority, but it isn't just some self-help nonsense. Since then, I've read every book, watched every video, and studied every expert-written blog I can find on the subject. In just a few short months after applying the concept of frame control in my life and business, everything changed - I started dating the girl of my dreams, cleared my first $27,000 in one month and dropped out of college to go all in on my business. I was a freshman in college at UC Irvine at the time and was earning a few thousand dollars a month in my online business. I first discovered frame control in 2016 after coming across the book Pitch Anything by Oren Klaff. ![]() Standing firm in your beliefs can persuade and influence. A frame is a tool that you can use to package your power, authority, strength, information, and status. ![]() The power of how we frame our personal realities is referred to as frame control. Nonetheless, they maintain their status as some of our culture's most powerful figures. WHAT DO KANYE WEST AND ELON MUSK HAVE IN COMMON? When you put the two together, there may be few similarities, but I believe one trait they share is the ability to control their frame, also known as frame control.įrame control is a little-known underlying phenomenon that may be one of the reasons they are so influential and successful despite the controversy. “Frame control creates power and power attracts.
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